Skip to main content

Posts

Showing posts from January 5, 2017

REFEREEZR: THE "HIGH TECH 'A' GAME" FOR THE GLOBAL CREATIVE AND BUSINESS COMMUNITIES

For novice creative talents, moving their project – be it a song, an album, or a CD -- from the “concept” phase to the “productive” phase is a cost prohibitive endeavor.If a major record label is involved, moving a creative project – a song-- to radio stations for the purpose of having it promoted can cost as much as US$474,350.00.All creative talents worry about controlling the integrity of their work product and how it is promoted.They wonder if their product – the demonstration tape or the master of the CD – which they spent days, weeks, and sometimes months creating, will be unrecognizably altered by the record label to make it more palatable to a wider spectrum of prospective consumers and more conducive to creating a lucrative bottom line.


Songwriter, independent musician and music producer, entrepreneur, and Philadelphia native Mr. James Kennedy clearly understands the machinations involved in moving creative projects from the “concept” phase to the “product” phase and the toll …