Songwriter, independent musician and music producer, entrepreneur, and Philadelphia native Mr. James Kennedy clearly understands the machinations involved in moving creative projects from the “concept” phase to the “product” phase and the toll it can take on one’s budget. A prolific lyricist, Kennedy, in the late 1990s began producing his songs and the songs of other artists, creating masters of those songs, and independently marketing them. Kennedy soon discovered that this was a tedious and cost prohibitive task. To control the integrity of his creative product and in an effort to bring down costs, Kennedy handled the tasks of marketing, distribution, and generating copies of masters and CDs himself. But he could not be everywhere at once. His ability to reach a wider audience was limited. Out of necessity, Kennedy created a “High Tech ‘A’ Game” --- an APP -- not only for himself but for all creative talents who need help moving their creative project from the “concept” stage to the “product” and “distribution” stages. Refereezer (https://www.refereezer.com) is the APP – the “High Tech ‘A’ Game” that Kennedy developed to help creative talents not only move their music to the marketplace but to also control the integrity of their product.
Currently, Refereezer is being utilized by a number of creative artists and the Great Commission Community Outreach Ministries, Inc. Businesses, academic institutions, health care professionals and providers, educators, clergy, and legal professionals are a sample of the entities and individuals who can reach a wider audience utilizing Refereezer. The APP levels the playing field for start-up, small, and medium-sized businesses by providing them with instantaneous access to their client base, while exponentially enhancing their ability to deliver high quality products and services on an expedited basis at a competitive price.