18 November, 2009
Celebrate International Men’s Day - the Allen Solly way
November 16, 2009 (India)
November 19 is the International Men's Day and Allen Solly is bringing it to prominence. This is the best chance to prove how much you love and care for him on his special day. For the first time, an apparel brand is taking an initiative to celebrate International Men’s Day in an exceptional way.
Through this promotion, Allen Solly targets women and urges them to gift their men things which are extremely important to them, which however are met with disapproval from their partners. Things like TV time, time to hang out with Friends, the freedom to have a few drinks and time to play sports / games!!
Allen Solly has introduced collectible kits which have permission cards for all these items which give a man freedom to pursue these activities for three hours after presenting these cards. This is treated in a humorous and funny manner and is in line with one of the Allen Solly values of freedom.
The theme for the worldwide observance of International Men’s Day 2009 is ‘Positive Male Role Models’. Men make sacrifices everyday in their place of work, in their role as husbands and fathers, for their families, for their friends, for their communities and for their nation. International Men’s Day is an opportunity for people everywhere of goodwill to appreciate and celebrate the men in their lives and the contribution they make to society for the greater good of all. Men bring humour into our lives and make us laugh. It may be our fathers, brothers, partners, sons, male friends, neighbours and colleagues. Let him celebrate his day, the Allen Solly Way!!
Available at all Allen Solly stores in NCR, Mumbai, Bangalore, Hyderabad and Pune
International Men's Day is an international event celebrated on 19 November every year. It was inaugurated in 1999 in Trinidad and Tobago and was supported by the United Nations. The objectives of celebrating an International Men's Day include focusing on men's and boy's health, improving gender relations, promoting gender equality, and highlighting positive male role models. It is an occasion for men to highlight discrimination against them and to celebrate their achievements and contributions, in particular for their contributions to community, family, marriage, and child care.
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