Skip to main content

CORPORATION IN INDIA CELEBRATES INTERNATIONAL MEN'S DAY 2009!







Celebrate International Men’s Day - the Allen Solly way
November 16, 2009 (India)

November 19 is the International Men's Day and Allen Solly is bringing it to prominence. This is the best chance to prove how much you love and care for him on his special day. For the first time, an apparel brand is taking an initiative to celebrate International Men’s Day in an exceptional way.

Through this promotion, Allen Solly targets women and urges them to gift their men things which are extremely important to them, which however are met with disapproval from their partners. Things like TV time, time to hang out with Friends, the freedom to have a few drinks and time to play sports / games!!

Allen Solly has introduced collectible kits which have permission cards for all these items which give a man freedom to pursue these activities for three hours after presenting these cards. This is treated in a humorous and funny manner and is in line with one of the Allen Solly values of freedom.

The theme for the worldwide observance of International Men’s Day 2009 is ‘Positive Male Role Models’. Men make sacrifices everyday in their place of work, in their role as husbands and fathers, for their families, for their friends, for their communities and for their nation. International Men’s Day is an opportunity for people everywhere of goodwill to appreciate and celebrate the men in their lives and the contribution they make to society for the greater good of all. Men bring humour into our lives and make us laugh. It may be our fathers, brothers, partners, sons, male friends, neighbours and colleagues. Let him celebrate his day, the Allen Solly Way!!

Available at all Allen Solly stores in NCR, Mumbai, Bangalore, Hyderabad and Pune

International Men's Day is an international event celebrated on 19 November every year. It was inaugurated in 1999 in Trinidad and Tobago and was supported by the United Nations. The objectives of celebrating an International Men's Day include focusing on men's and boy's health, improving gender relations, promoting gender equality, and highlighting positive male role models. It is an occasion for men to highlight discrimination against them and to celebrate their achievements and contributions, in particular for their contributions to community, family, marriage, and child care.

Allen Solly



Comments

Popular posts from this blog

DRAWING A STRAIGHT LINE TO RECIDIVISM, SUSTAINABILITY, AND RENEWED PROSPERITY IN PHILADELPHIA

Heralded by many as the “Next Great American City”, the fifth largest metropolitan area in the United States, the City of Philadelphia is on the move.  Real estate developers are transforming an area between Market and Chestnut Streets spanning from 11th to 12th Streets once considered the epicenter of Philadelphia into East Market, a towering and expansive structure which will be home to residential units, restaurants, retail outlets, and office space. Looking westward, a cluster of gleaming glass and steel skyscrapers which rise above the end of the Walnut Street Bridge and which appear to obfuscate the line of demarcation between the City of Philadelphia’s downtown business district, University City, and the neighborhoods surrounding Drexel University and the University of Pennsylvania come into view .. These developments are helping to create excitement about Philadelphia. Despite the perceived “renewed prosperity” of Philadelphia’s downtown business district an…

MEN'S HEALTH ADVOCATE, MUSIC PRODUCER, ARRANGER, SONGWRITER AND SINGER MR. GREG BEST TO SPEAK AT THIRD ANNUAL INTERNATIONAL DAY OF PRAYER FOR MEN AND BOYS TELECONFERENCE 6 NOVEMBER 2016

The USA International Men’s Day Team has disclosed that Men’s Mental Health Advocate, arranger, music producer, songwriter and singer Mr. Greg Best will be featured as a speaker at the Third Annual International Day of Prayer for Men and Boys’ Teleconference on Sunday, 6 November 2016 beginning at 10:00 A.M. (E.D.T.). “Voices Of Our Fathers” is the theme for the Third Annual International Day of Prayer for Men and Boys’ Teleconference which leads up to the United States’ observance of 2016 International Men’s Day (www.imd-global.org) on Saturday, 19 November 2016. The general public is encouraged to join Mr. Best in the teleconference by dialing the following conference call number: 712-775-7031 and access code: 803 828. To register for the Third Annual International Day of Prayer for Men and Boys Teleconference and to learn more about the event, please visit the following website: https://www.eventbrite.com/e/third-annual-international-day-of-prayer-for-men-and-boys-nat…

SEEING INVISIBLE MEN AND BOYS: JEROME TEELUCKSINGH, Ph.D.

On 19 November 2015, a panel discussion was held at the Student Activity Center at The University of the West Indies, in Trinidad and Tobago (in the Caribbean). It was spearheaded by an undergraduate female student, Ms. Michelle Roopnarine, and featured Dr. John Gedeon of the University's Office of Planning and Development; Ramia Coleman, the Chairman of the all-male Hall of Residence on campus; and Jonathan St. Louis-Nahous, the Guild of Students' Representative for Part-time and Evening Students. The panel successfully generated some interest and lively discussion among a cross-section of students on campus and across faculties. During the past five years, similar small scale observances have been held on campus. Despite this recognition many students and members of the public are still unaware of the existence of International Men’s Day.
From 1999, International Men’s Day was tailored and revamped to continue building the global Men’s Movement and promote an ideology that…