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Showing posts from June 7, 2013

8 JUNE 2013 IS "NATIONAL GET OUTDOORS DAY" ... U.S. FOREST SERVICE AND AD COUNCIL LAUNCH INITIATIVE TO ENCOURAGE AFRICAN AMERICAN FAMILIES TO DISCOVER NATURE

 U.S. Forest Service and Ad Council Launch New Multimedia Public Service Advertising Effort to Encourage African American Families to Discover Nature Effort Coincides with National Get Outdoors Day on June 8th, 2013

Washington DC, (June 7, 2012) /PRNewswire/ — While more than 245 million Americans live within 100 miles of a national forest or grassland, research shows that a majority of children in some segments of the population are not spending active time outdoors. 
Research shows that only 37% of African American children ages 6-12 participate in outdoor recreation, compared to 67% of Caucasian children in the same age range. In an effort to motivate African American families to get outside more often and reconnect with nature, the Ad Council and the U.S. Forest Service have launched a new series of public service advertisements (PSAs) in advance of the 6th annual National Get Outdoors Day on Saturday, June 8th, 2013. 
 “This new campaign seeks to get kids and families out to enjoy …